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Over the years The 902 Creative Studio has created many successful websites for businesses, large and small, and the list of key elements for a successful website keeps evolving as technology, design and Google algorithms change. Right now, these are the “must haves”, the essential ingredients, in terms of design and functionality, for a successful website.

Clear Brand Message and Marketing Plan

You know what they say about failing to plan! Spending some time crafting your business branding, identifying your target customer base and coming up with a basic digital marketing plan will really get your new business website off on the right track, and save a lot of extra work down the line.

Work with experienced graphic designers who can come up with creative logo design and branding that really reflects your business and core brand message that you can utilize across all of your business assets (including your new website), to help you stand out from your competitors.

When it comes to online advertising, it is a good idea to start thinking about your ongoing digital marketing and Search Engine Optimization (SEO) from day one with the help of search engine marketing specialists, and determining your business goals. This will help your website designers create a website that not only looks great, but will help your business grow in the long term.

Compelling Content

The rules of Google have changed a lot over the years, and one thing that looks like it’s here to stay is the importance of great copy. Search engines favour unique content that is informative, relevant and engaging – effective copywriting tells a story, is meaningful and communicates what is unique about your business to reveal a distinctive brand personality.

The icing on the cake is making sure your website content is peppered with keywords and phrases that tell search engines, and consequently visitors, what your business is about. Working with a professional copywriter can not only give you text that is easy to read and persuasive, but also helps you rank well in Google

Beautiful Design and Easy Navigation

An experienced website designer will take into account your business identity, your target market and the goals you want to achieve with your website. A website should be designed to integrate your unique branding, offer a clean, modern interface, and importantly take into account user experience (UX).

Good UX principles dictate that a website should first and foremost have clear navigation, to help visitors easily and efficiently locate the information they’re looking for. It should also have well-planned information architecture, meaning that all content is structured in a way that is logical and organized to give users a clear roadmap to locate the content they’re after.

Optimized for Conversions

Once your site is ranking in Google searches, the number one goal for your website is to convert visitors into leads and customers! Your website design should implement conversion optimization principles, arguable most importantly clear call-to-actions (CTAs) across the whole site.

CTAs are a way of subtly guiding your website visitors to take action, carrying them towards becoming a lead or converting them into a client. Including a prominent phone number and “click to call” in your website header is one way for visitors to be able to quickly and easily get in touch with you. Clear CTAs of your service categories can help visitors quickly locate what they’re after, and a little bit of information with a “Find out more” button can coax people into making an enquiry.

Compatible with Mobile Devices

Most of us access the internet on our smartphones these days while we’re out and about to find information. Mobile-friendly website design means that your website will fluidly adapt the screen size on which it is being viewed, so potential customers can access your website easily on the go and can navigate to relevant information quickly, and even tap on a link to call you instantly.

Responsive web design is also crucial these days for good search engine ranking – Google recently updated its algorithms to favour websites that can be viewed on a mobile device, so making your you have a responsive website is vital!

A Team You Can Trust

At the end of the day, a website is only as good as the people behind it. Having a dedicated team of Australian web designers on hand to manage site maintenance and ensure round-the-clock optimization is of paramount importance.

What’s more, working with an agency who knows your company inside and out, and who can provide everything from logo design to social media management, will ensure a cohesive brand experience for your customer base, online and off! A good web design agency becomes your partner in meeting your goals and growing your business for years to come.


We hope that you got the answer to what makes a successful website. First of all, you can see there are many things that you need to do to create a website that works for you. And by working for you, we mean that it brings in new leads and clients to your business. After all growing your business is what your business website should do.

It’s not enough to have a website. You have to invest in that. And not just money. The biggest investment is time to create content that is worth to read and be shared. A website can give you a lot if you work on it. If you just have your website build and published, but you don’t put work in it after that, you can’t get anything back. It won’t work by itself.

And if you need help building your unique website, you can reach out to us at any time.

Spiro Pappas

Author Spiro Pappas

I am Spiro Pappas, visual storyteller by passion, traveler by nature, gladly wearing multiple hats.

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